In this hands-on, two-day Social Media for Government with AI training course, you will learn the government social media best practices, practical applications, and standards. This social media training will explore overall social media goals, AI-assisted content strategy creation, platforms and AI-recommended content appropriate for your target audience, keyword research and applying SEO for all government social media posts. You will also gain an understanding of how to use AI tools to monitor accounts, leverage predictive analytics with Google Analytics Social Reports to track social media metrics, and how to ensure your social media content meets Section 508 Accessibility guidelines with AI-generated captions and transcripts.
Prerequisites:
Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders.
2 days